SUN FOLLOWS THOSE WHO PLAY
Sunglasses
A short, powerful line that invites motion, joy, and bold expression — capturing the spirit of the entire campaign.
Services:
Digital Campaign
Digital Campaign
Client:
Freewear
Freewear
Year:
2025
2025
Concept
Freefeel is a summer lifestyle campaign for Freewear, a sunglasses brand that believes style should move with you — naturally, joyfully, and freely.
Set along a sunny coastal boardwalk, the campaign captures moments of real laughter, kinetic energy, and sun-drenched freedom. Diverse characters ride their bikes, joke with friends, and bask in the golden hour. Each scene was designed using a wide-angle perspective to preserve the natural distortion of real life — chaotic, warm, and unfiltered.
Colorful outfits, skin tones, and bold sunglasses create a vibrant rhythm across all visuals. Every frame carries the sensation of summer — and the shades don’t just shield from the sun; they become part of the moment.
Concept
Freefeel is a summer lifestyle campaign for Freewear, a sunglasses brand that believes style should move with you — naturally, joyfully, and freely.
Set along a sunny coastal boardwalk, the campaign captures moments of real laughter, kinetic energy, and sun-drenched freedom. Diverse characters ride their bikes, joke with friends, and bask in the golden hour. Each scene was designed using a wide-angle perspective to preserve the natural distortion of real life — chaotic, warm, and unfiltered.
Colorful outfits, skin tones, and bold sunglasses create a vibrant rhythm across all visuals. Every frame carries the sensation of summer — and the shades don’t just shield from the sun; they become part of the moment.
